EXHIBITION BOOTH DESIGN
EXHIBITION BOOTH DESIGN
Instead of trying to make a low-budget booth design look luxurious, Mor Ro focused on how this furniture exhibition would achieve what it needed to achieve. Sales and contacts from potential customers were the goal with this design project.
For that, after a couple of different ideas were examined, Mor Ro made this booth a temporary auction house. This one, however, did not need a seasoned auctioneer. Price offers from potential customers and their telephone numbers are asked to be written on the booth facade. Each exhibitor has her/his spot on it with a number assigned to her/his exhibiting item. After the exhibition ends, exhibitors decide whom to contact from the wall memos.
All elements of the booth were designed for this scenario to be executed flawlessly and effectively.
Craft Trend Fair, 2019, Seoul
9000 X 5000 X 3500 mm