SERVICE DESIGN

Morro Reads Design

Working on design projects, Mor Ro realized that he needed to keep studying design. Book reading was the most viable option for the purpose, but reading alone was not that efficient a way to go deep into the knowledge that the books offered. Hence he organized a book club where participants would read a design book page by page in turn and exchange questions and answers about the contents. Only books written in English were chosen for the club in order to improve English proficiency for the participants, including Mor Ro himself.

To promote the book club, Mor Ro is using a mascot, a book-reading bear. Bears are similar to humans in many ways. They are believed to become humans under certain conditions in some myths. Mor Ro imagined them gaining intelligence by reading books just like the participants of the book club. 

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