EXHIBITION BOOTH DESIGN

Long Flat Top

This design fair allowed sales on-site, which was the reason why Mor Ro designed this exhibition booth as a store. Instead of filling out the booth space with goods, he left more than half the floor surface empty to let the visitors come in and stay on it while examining the products displayed on the shelves. The long counter that resembled one in a bar had multiple functions: reception, display podium, and worktable. Since the products this store was selling were flat-packed DIY leather bags, they needed to be assembled at the customer's request. For that, the tools and parts from the product package were arranged on the table. Watching the staff assemble a bag, customers could understand how DIY for these products was supposed to work.

• Living Design Fair, 2017, Seoul

• Booth 7200 X 2400 X 2300 mm