Kara Creates

When asked to make a nice-looking logo with the title 'Kara Creates' by adding a keyword 'woodwork' in its script, ChatGPT generated the one above. Unsatisfied with the result, Mr. Kara asked Mor Ro to design one for his woodwork business.

Mor Ro started making sketches and interviewing the client for design resources and inspirations. The engineering background of the client made him favor designs that looked like a compass, the technical drawing instrument, only when Mor Ro explained where the shape of the logo design came from. Without the explanation, the client might not have chosen it. Logo design is not only about aesthetics or styles, after all.